I wanted to quote the newsletter I’ve received earlier today on my tumblr.com and make a link to the newsletter online.
I would have put this text at http://jansegers.tumblr.com :
MIT economist Dan Ariely studies the other side of economics, irrational decision making, and it’s taught him a thing or two about the tenacity of preconception. He ran a little experiment. Two cups of beer: one regular, one spiked with balsamic vinegar. In one trial run, he called the latter “MIT Brew” and, asked which was their favorite, the majority chugged the latter. On the second run, he said, “here’s beer, and here’s beer with balsamic vinegar.” Not surprisingly, his test subjects stuck with the unadulterated beer. What does that mean?
“What’s happening here is when you expect something to be terrible, your mouth is actually tasting it as terrible. Again our expectation changes our physiology [...]”
so far, no problem; but apparently I can’t find the newsletter in an online version at the site, so I can’t refer to it.
And on the profile, this text isn’t findable neither …
http://www.bigthink.com/user/dan-ariely seems extremely interesting, but doesn’t help me as a reference for the above quotation.
A real pitty… don’t you think ?